OSI
is a fast growing company based its own
business on organizing trading seminars & specialist
medical conferences, after 2 years of its establishment
"Orient Star International" OSI
begin to globalize (optimize) it aim to become lead &
unique company in the trade fair organizing field.
Start the success by
Climate Control Expo "The
International Exhibition for HVAC+R Technology"
which will be held at the most leading purpose venue in
Egypt – Cairo International Fair Ground – by supporting
of
The Engineering Export Council Of Egypt
&
incorporation with
The Egyptian Chamber Of
Engineering Industries.
Climate Control Expo
is the one with the highest
level, largest number of participants and highest amount
of transaction in Egypt, Africa and the Middle East.
The latest wasn't the last
OSI
cross the Libyan market by talking the responsibility of
the Egyptian pavilion in
the 3rd International Motor
Show of Libya
which will talking place at
Tripoli
– Libya.
The International Motor Show of Libya (IMSOL)
will be organized to be the main Annual Meeting Date for
the local Auto sector, the aim of the Show will be to
enable the exhibitors to introduce their products to a
large audience in a short time. Also the presence of the
Media shall broaden the exposure of the exhibitors
beyond the exhibition ground.
Why Exhibitions?
In the last few decades Conference and Exhibition
Industry has experienced a rapid development rate, after
its professionals had demonstrated to many sectors ,
foundations and organizations that events in general,
and specifically conventions and trade fairs are
effective tools that achieve great results within few
days.
In this partition you will find several researches,
articles, case studies prepared by global authorized
organizations and International experts in the meetings
Industry, through which you can rebuild your image about
this industry and examine how it can develop your
business, double your success and add great value to
your organization's activity whatever it is.
Exhibitions present a range of properties like no other
marketing instrument in this form and connection: they
are unique platforms to develop and cherish customer
relations; they offer possibilities of sales and sales
promotion as well as positioning of company and product
brands; they create networks between all relevant market
participants; they leverage medial attention for the
whole branch, in a way that can’t be reached by
companies on their own; they also act internally by
concentrating all marketing activities in a purposeful
way.
The Benefit Model not only shows the variety of benefits
of an exhibition. It also represents a valuable help for
defining the individual exhibition participation
concepts which can be derived from the aimed
benefit-emphasis.
Through out the ages, trade fairs have been recognized
as one of the most efficient and powerful tools for
effectively doing business. As a face-to-face meeting
point, fairs and exhibitions are basically a target
opportunity for achieving your trade objectives. They
are a cost-effective means to reach your market audience
- in one time and in one place.
Trade fairs and exhibitions are more than just a
marketing tool; they are your entire marketplaces at
your fingertips. As a source of market knowledge and
corporate positioning they fulfill your needs in a
centralized site.
Think about your hottest prospects. What is their
most valuable commodity? Their time. That’s why, in
business-to-business markets, it can be so hard for your
sales team to get in to see them. And in consumer
markets, the visitors are spending their leisure time,
which is arguably even more precious.
Given the value of their time, what does it say about a
prospect who invests a day to visit an exhibition? It
says they’re motivated.
It says they have a reason to be there. It says they’re
serious buyers in active buying mode.
This is the power of exhibitions: no other medium
concentrates your efforts on the most active buyers in
your market at any given time.